With the world of the web teeming with millions of websites, each vying for attention, it is very difficult to hope for a steady traffic to a website. Once a website is successful in getting traffic, it would be shameful to let it go just because of some mistakes like sloppy landing page design. Here, we give you an idea about some mistakes that should be avoided at all costs.
- Unimpressive Headline
The headline of the landing page is the most important way to grab the attention of online visitors. Thus, it is important that a lot of focus is placed on this aspect. If the headline is not catchy enough, the website may not be able to capture the emotion of the visitors. Thus, go for a compelling and persuasive headline.
- Ensure uniqueness in your website design
When creating a website, ensure that the design and layout of the website is unique and impressive. Understand that using the same content, design and layout as others may divert your visitors and deflect their attention. Moreover, ensure that the landing pages created are uncluttered and organized. Also, focus on having a responsive website to cater to a broader visitor base.
- Ensure CTA
Keep your website simple yet effective. It must have a focused approach and whatever has to be said or communicated must be done in a succinct manner. There is no point repeating the same thing again and again, stress on your point where it matters. This way, there would no chances of getting the visitors confused. Share your goal and abide by it.
- Avoid shabby visuals
Once you have added your content and message, the next step is to add visuals. The importance of visuals cannot be stressed enough. We all know that one picture is worth a thousand words. While choosing visuals, ensure that they are visually appealing. The color, typography, graphics, scheme, aesthetic elements and layout must be taken care of for a better and lasting impact.
When creating a landing page design, try avoid the above blunders and you will yourself notice the difference in visitors’ traffic, which is sure to shoot up.