In this age of Internet, instant communication and social media, it is quite obvious that digital marketing has an edge over the traditional marketing. But traditional marketing does have its grip even to this day thus its demand or use hasn’t become obsolete yet. Before moving ahead,let’s understand the difference between the both.
What is Traditional Marketing?
Traditional marketing can be defined as any type of promotion, advertising or campaigning people see and hear every day. Most of the traditional marketing strategies fall under one of the four categories that include print, broadcast, direct mail and telephone etc. Conventional modes of marketing have been used and so is appreciated since the beginning of marketing &advertisement era.
Some Examples of Traditional Marketing
- Newspaper print ads
- Television spots
What is Digital Marketing?
Digital marketing refers to the marketing of brands or their products and/or services by using digital technologies like Internet, mobile phones, display advertising and various other digital marketing mediums.Newest and latest medium of advertising delivered through the digital channels include:-
- Search engines
- Social media
- Mobile apps
Advantages of Digital Marketing Over Traditional Marketing
Although all marketing techniques are useful for the brands and their products and/or services, digital marketing remains far more versatile mode of marketing& advertising than the traditional one. Some of the winning benefits of digital marketing over traditional marketing are mentioned below.
#1. Low Cost
Digital marketing is comparatively economical unlike those through TV or newspaper ads. You get tremendous results after spending minimum amount through this unique yet revolutionized medium.
#2. Results in No Time
Digital way of advertising offers you quick results while the rest keeps you waiting for long before showing results.
#3. Greater Exposure
A traditional way of advertising gives you limited exposure, while digital advertising offers greater avenues. People from all nook and corner of the world explore businesses online through a single click.
#4. Long Lasting Contents
In an online space, you content remains available for longer time. People can find you to contact easily through the online contents.
Each medium of marketing offers variegated advantages. Marketers need to find out and choose such mediums cleverly. There are number of advantages when it comes to using digital marketing over traditional marketing methods. You shouldn’t ignore the importance of digital marketing concept.