Social Media Services

 

What is Social Media Optimisation?

Many people have heard of and understand Search Engine Optimisation, or SEO, but when it comes to Social Media Optimisation, fewer recognize the term.

Social Media Optimisation, or SMO, is the generation of targeted search traffic through the use of bookmarking, social networking, and inbound link generation. Traffic alone does not ensure visitor conversion or increase revenue, but when used with social media it can inspire searchers to convert to long standing visitors and ultimately, to paying customers.

 

How does social media work?

Managing your social media presence requires a whole batch of new marketing techniques, such as participating in relevant conversations, creating valuable and useful content, and engaging directly with your community of users. The aim of social media optimisation is to drive the right visitors to your site and convert those users with your valuable content into customers, followers, or others who simply 'talk' about what you are doing to others, which in turn results in more traffic to your website. Making it easy for users to link to your ideas, your content, and your blogs furthers inbound traffic and ensures better search engine ranking.

 

Social Media Marketing

You’ve heard the phrase “one size fits all.” We can confidently say that in the world of social media, that’s just not true.! Our team brings the knowledge, expertise and experience necessary to craft a solution that makes sense for YOU!

 

Design

Our team of professionals will help you find the best ways to use social media as a component of your overall marketing strategy. Keeping in mind your target market and marketing goals, we identify your current social media & online presence and evaluate those assets against the twelve different “categories” that we’ve identified to make up the social media sphere: social networking, microblogging, publishing, photo sharing, audio, video, virtual worlds, syndication, mobile marketing, social bookmarking, web and social search and multimedia collaboration tools.

A comprehensive social media strategy should identify appropriate platforms in each of these. Depending on a multitude of factors including industry, target demographics and practicality, some categories may be unnecessary for your particular social media strategy.

Once the strategy has been developed, our team can then implement that strategy for you. After implementation, we can either provide training for your team on how to manage the tools for maximum effectiveness or we can provide a turnkey management solution for you!

 

Implementation

Need help designing and implementing a killer Facebook Fan Page for your company? No problem! From creating custom tabs using FBML to building a landing page with HTML and CSS that truly differentiates to integrating video and RSS feeds, our team can do it! We also build custom Twitter backgrounds and profiles, customize YouTube Channels, create Flikr accounts, LinkedIn company profiles, self-hosted and shared-hosted blogs and much more! Whatever your strategy calls for, NRS can complete your social media portfolio implementation from beginning to end!

 

Management

Daily updates, multiple locations, what works, what doesn’t, who’s watching the conversation, managing your brand. For our clients that choose our management option, we provide them with a dedicated Account Executive / Community Manager that handles all of that for them!

From creating unique content on your Facebook Fan Page and engaging Fans in dialogue to sending relevant Tweets and @ replies to moderating your company’s YouTube Channel or writing blog posts on your WordPress, Blogger or TypePad blog, we take care of the social media details, so you can take care of your business!